Liz is the founder and creative strategist behind Cortado Social. Depending on the day, people have called what she does branding, design, social media, copywriting, strategy, or simply, “Can you make this make sense?” Cortado is what happened when she stopped trying to pick just one.

She’s building Cortado as a hands-on marketing studio for experts and growing teams that need both strategy and execution without building an entire department. Over the past five years, Liz has worked with nonprofits, startups, commercial real estate leaders, and growing businesses, turning complicated ideas into brands and content people actually want to pay attention to.

Liz studied computer science and data analytics alongside media and design, which means she looks at content from both sides: what makes someone stop and what makes them stay, click, follow, or act. She loves a beautiful asset, but not one that only sits there looking pretty. Creative should be backed by a clear point of view, informed by performance, and built to move something forward.

CORTADO gives you the context and care of an in-house partner, with the honesty of the friend who tells you when the caption is trying too hard. Nothing generic. Nothing watered down. Just sharp strategy, thoughtful creative, and a brand that still sounds like you.